Gute Forschung verdient es, verstanden zu werden – auch außerhalb des eigenen Fachgebiets. Doch dafür müssen komplexe Inhalte so vermittelt werden, dass sie präzise bleiben und zugleich die richtigen Zielgruppen erreichen. Der Workshop führt in die zentralen Grundlagen der Wissenschaftskommunikation ein und gibt Orientierung zu unterschiedlichen Zielgruppen, Kanälen und Formaten. Ziel ist es, wissenschaftliche Inhalte verständlich und prägnant aufzubereiten und erste tragfähige Kommunikationsbotschaften für die eigene Forschung zu entwickeln.

Wie lassen sich wissenschaftliche Inhalte in sozialen Medien sichtbar machen, ohne ihre Komplexität zu verlieren? Und welche Plattformen eignen sich für welche Ziele, Formate und Zielgruppen? Der Workshop beleuchtet Chancen und Risiken von Instagram, LinkedIn, X und Bluesky und vermittelt Grundlagen für eine adressatengerechte Aufbereitung wissenschaftlicher Inhalte. Ziel ist die Entwicklung einer realistischen Social-Media-Strategie, die Profilbildung, Reichweite und verfügbares Zeitbudget im Forschungsalltag sinnvoll miteinander verbindet.

Wie lässt sich wissenschaftliche Forschung über Fachkreise hinaus sichtbar machen? Und wie kann LinkedIn strategisch genutzt werden, ohne dass Wissenschaftskommunikation zur bloßen Selbstvermarktung wird? Der Workshop vermittelt zentrale Funktionen der Plattform und zeigt, wie Forschung, Expertise und berufliche Interessen klar und glaubwürdig kommuniziert werden können. Ziel ist die Entwicklung eines prägnanten wissenschaftlichen Profils, das Sichtbarkeit, Vernetzung und die langfristige Karriereentwicklung unterstützt.

How can interdisciplinary and international teams overcome communication barriers and align their goals effectively? What strategies ensure that diverse perspectives work together towards a common research vision?

Bringing together researchers from different disciplines and countries offers enormous potential – but also specific challenges for team leaders. Through practical tools, case-based discussion, and peer exchange, participants will examine the dynamics within their own research groups. Topics include goal-setting in collaborative contexts, managing team dynamics, and navigating intercultural communication. The workshop supports participants in shaping a leadership culture that fits the needs of their interdisciplinary and international teams.

AI is transforming society – including the way researchers conduct their work. While many already leverage tools like ChatGPT for grant writing and paper composition, the potential applications of AI extend far beyond these initial scenarios. Discover new use-cases, advanced tools and interfaces, as well as practical tips & tricks to boost your research productivity through responsibly AI usage.

How can I enable my employees to tackle a problem more autonomously and secure the outcome? How can I motivate staff to devote more time, attention and initiative to projects?

Providing professional advice and support to junior scientists is an important part of leadership in science and often involves a considerable investment of time. Research assistants who work in a proactive, results- and goal-oriented manner take the pressure off professors and supervisors.

Essential coaching techniques support the employees‘ independent and goal-oriented solution finding. At the same time, the potential of employees and doctoral candidates is promoted.

“How can I keep calm and focused while communicating in stressful situations?” This workshop focuses on applying mindful communication principles to the way scientists correspond with others in academia (and beyond). These principles include setting an intention, being fully present, remaining open and non-judgmental, and relating to others with compassion. The participants will learn how to bring on a greater level of awareness to the two major components of communication: listening and speaking. The workshop gives the opportunity to discuss fear-factors in the research process and find practical solutions to navigate these challenges in a more proactive and positive direction.

“How can I make sure my paper stands out from the others…?” Excellent research is fundamental. But so is sharing it effectively with the broader academic community! This seminar supports participants in learning how to structure their academic writing so as to stand out from the crowd by producing writing that is clear, engaging and persuasive. Through its unique one-to one session offered on the second day of the workshop, this can be achieved for academic articles but also for policy briefs, media editorials or funding applications.